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Day-to-day sales & marketing activities are maddeningly manual and repetitive. These manual and repetitive tasks eat-up a lot of productive time of sales and marketing teams that can be utilized in core sales and marketing activities. To overcome all these challenges CRM software with its marketing intelligence feature acts as a savior that streamlines all these daily manual and repetitive tasks. Automating your sales and marketing process is not easy and can take time, to prove automation worthwhile, manual and repetitive tasks should be common or complex enough that automating them bring a significant change and return on investment. CRM software with its marketing intelligence feature not only enhances business productivity but also helps sales and marketing teams establishing better connect with customers resulting in better sales. CRM software is designed for customer relationship management which helps us to understand our customers and improves our relations with th...

The B2B contact database is essential to the success of marketing campaigns. Whether a small, mid-size or a large organization, detailed information about the target audience is the key to generate leads and drive sales. The right contact database can be used to invigorate marketing efforts, ensuring the reach to the right people. In case you don’t have a contact database and company data readily available then you can easily buy a B2B contact database from any data provider . Your business can reap ample of benefits by applying this approach. Buying a B2B contact dataset enables your sales and marketing team to connect with a wider audience; focus on customers’ specific requirements; conduct multi-channel campaigns. However, the question is does buying b2b contact database and company data improves marketing campaigns? Certainly, in the market few data providers are selling bad data but on the other hand, there are also excellent data providers that offer structured and relevant ...