If we talk about the need for a CRM strategy then the sky is the limit. This CRM software acts as a sure shot solution to all sorts of challenges that any business faces while driving its sales and marketing activities. CRM solution harnesses the power of advanced technologies like big data analytics, machine learning, and artificial intelligence, therefore these advanced technologies help businesses in selling and marketing products and services effectively by identifying the right lead at the right time, connecting with them, nurturing them and converting them into valuable customers. But that’s not all there are many reasons for implementing CRM strategy into the sales and marketing process. Let us dig into a few of them: Accelerated Sales: CRM software advanced technologies with a combination of sales automation offer great help when it comes to boosting sales. These advanced technologies offer some intelligent insights to the sales and marketing reps that let them know lea...