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What Does Marketing Automation Refer to in CRM Software?


Marketing automation tools are acting as software that is highly effective and it is also an answer to all kinds of marketing process needs for any organization these days. It hardly matters the size of a business, small, medium or large, all types and sizes of companies are implementing marketing automation software to overcome all types of issues that they face in daily marketing tasks or in planning future marketing strategies. These tools in the CRM software are transforming the dimensions of the marketing sector and bringing massive changes in the way of marketing products and services to consumers.

Marketing automation in CRM software provides a platform to all marketing reps where they can identify the right prospects at the right time and nurture them to turn them into marketing qualified lead and then forward those leads to the sales reps so they can start working on those prospects’ conversion. Marketing automation in CRM software was initially devised to reduce the long and tedious manual marketing tasks that were eating up a lot of productive time of marketing reps. These manual tasks were tedious and consumed a lot of productive hours of marketing professionals, therefore marketing automation tools automated all such marketing activities so marketing reps can focus on driving core marketing campaigns. Thus, with the help of marketing automation in CRM software, they can give more time nurturing the prospects and hence the chances of sales become brighter.


Apart from automating the lengthy manual marketing activities marketing automation tools in CRM software are also very effective in the lead generation process. Marketing automation software harnesses the power of artificial intelligence, machine learning, and big data analytics. With the presence of these advanced technologies marketing automation is re-shaping the process of the lead generation and changing the dynamics of marketing. Thus with the combination of advanced technologies, marketing automation helps in generating leads based on the leads’ buying preferences, habits, and geographic location. Marketing automation helps in capturing the detailed information of leads, filter them and then present in the form of a list to marketing reps. Thus, marketing reps pitch their products and services to only those prospects that are most likely to buy. Hence, marketing automation is effective in the lead generation process.

Only generating a lead is not sufficient, marketing reps need to connect with them too, personalize with them and nurture them to amplify sales and ROI - return on investment. Building a rapport with a prospect plays an essential part in marketing and in the present time where buyers are smart, so you marketing anything just like that aren’t possible. Marketing reps need to contemplate and relate to the pain-point and buying preferences of a buyer and then pitch the right product that they most likely to buy. To make lead nurturing process a cakewalk, marketing automation in CRM software also helps in automating the email campaigns

Marketing automation in CRM software helps in email automation that eventually eases the process of lead nurturing. With the help of marketing automation software, email campaigns can be created in no time as they all get automated. So, it’s no more lengthy and manual process. Marketing automation tools in CRM software offer some readymade personalized email templates that are completely customizable and helpful in creating email campaigns. Thus, these automated and personalized emails have bright chances to get opened and clicked by the email recipient. Therefore, all types of organizations these days implementing marketing automation software to overcome all kinds of marketing issues and planning their future marketing strategies effectively in no time.

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