An inaccurate and irrelevant business directory refers to the list of B2B contacts that impacts the overall health of your business. In the market, you can easily find ample data providers offering databases; however, while purchasing the database, you should be careful as it can either make or break your business. Your CRM system can only produce impeccable results if the data injected inside by you is accurate and relevant. A business can still manage without CRM; however, in the absence of accurate business directory India, it’s almost impossible to achieve the desired results. Let’s look into a few examples of how an inaccurate business directory ruins your business performance: Incorrect Lead Generation and Reduced Productivity An inaccurate business directory gives birth to irrelevant lead generation. This irrelevant lead generation impacts your sales and marketing team’s performance as it becomes very difficult for them to contact leads, prospect them, and set me...