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What is Email Marketing CRM?


To beat the highly competitive market and come out as winner these days in marketing personalization plays a vital role in any business growth. Email marketing CRM software provides a range of highly customizable email templates that helps the sales and marketing reps to establish personal connections with the leads and existing clients. It offers multiple advanced and smart analytics. These advanced and smart analytics enables sales and marketing reps to track and nurture prospects in less time with better results. These advanced and smart analytics also provide a clear outcome of email campaign performance in the form of emails’ open rate, click rate, and the number of people who subscribe and unsubscribe the emails.

Benefits of Email Marketing CRM

Email marketing CRM software is helpful in providing a strategy based on personalization by knowing the consumers’ buying preferences in advance and then drafting the personalized messages that meet the individual buyer’s preference. In this manner, it is allowing for more accurate lead targeting. Sending personalized messages to prospects that directly apply to the needs of each individual prospect makes a great difference and produces higher conversions. Let us dig into a few benefits of email marketing CRM software.


Action-oriented: It is the digital age of communication and we all grown up with using emails. It is a well-known fact an email is an effective way to fetch direct traffic to any website, which is a good practice to undertake when trying to establish a business, get traffic, and make better sales. It is a useful marketing tactic that generates better results immediately by keeping multiple calls to action in a single email.

It’s tangible: Email marketing is tangible and starts giving results quickly, which is, most of the time, tangible. You can gauge the email performance in terms of the open rate, click rate, and the number of people who subscribe and unsubscribe the emails. It offers the same features of email marketing that enable the businesses to measure, track, and monitor the results.

Segmentation & Personalization: In times today, email CRM software helps businesses to personalize marketing messages based on the first and last names of the leads. It has been also found, personalized marketing messages can produce a 15% increase in CTR (Click through Rate) and an 11% increase in conversion. Also, personalized subject lines in marketing messages can generate a 25% higher open rate. This CRM software of email is also very effective in tracking the consumers’ journey. Marketing reps now can send relevant marketing messages as per the consumers; needs. It helps businesses to provide the right product at the right time in front of the relevant lead, which ensures better lead conversion rates and lower unsubscribe rates.

Easy Accessibility: Millennials today use smartphones to stay connected with each other and they use smartphones for a plethora of activities throughout the day entailing checking on emails and maintaining communication and correspondence. It doesn’t matter you are traveling or waiting for a meeting to begin, or see some downtime, you have access to your smartphone so you can easily check emails while you are on the go. It has been also found that checking email is the most used daily activity on a Smartphone, which brings us to an average of approx. 85% of people using their smartphones to check their emails. Hence CRM for emails are also mobile friendly that helps business professionals to access email campaigns anytime from anywhere.

Therefore, email marketing CRM software helps in providing a feasible form of communication and marketing strategy for businesses, and without it, businesses could be losing a substantial audience and lose out on some better opportunities.

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