To beat the highly competitive market and come out
as winner these days in marketing personalization plays a vital role in any
business growth. Email marketing CRM software provides a range of highly
customizable email templates that helps the sales and marketing reps to
establish personal connections with the leads and existing clients. It offers
multiple advanced and smart analytics. These advanced and smart analytics
enables sales and marketing reps to track and nurture prospects in less time
with better results. These advanced and smart analytics also provide a clear
outcome of email campaign performance in the form of emails’ open rate, click
rate, and the number of people who subscribe and unsubscribe the emails.
Benefits of Email Marketing CRM
Email marketing CRM software is helpful in
providing a strategy based on personalization by knowing the consumers’ buying
preferences in advance and then drafting the personalized messages that meet
the individual buyer’s preference. In this manner, it is allowing for more
accurate lead targeting. Sending personalized messages to prospects that
directly apply to the needs of each individual prospect makes a great
difference and produces higher conversions. Let us dig into a few benefits of email marketing CRM software.
Action-oriented: It is the digital age of
communication and we all grown up with using emails. It is a well-known fact an
email is an effective way to fetch direct traffic to any website, which is a
good practice to undertake when trying to establish a business, get traffic,
and make better sales. It is a useful marketing tactic that generates better
results immediately by keeping multiple calls to action in a single email.
It’s tangible: Email marketing is tangible and
starts giving results quickly, which is, most of the time, tangible. You can
gauge the email performance in terms of the open rate, click rate, and the
number of people who subscribe and unsubscribe the emails. It offers the same
features of email marketing that enable the businesses to measure, track, and
monitor the results.
Segmentation & Personalization: In times today, email CRM software
helps businesses to personalize marketing messages based on the first and last
names of the leads. It has been also found, personalized marketing messages can
produce a 15% increase in CTR (Click through Rate) and an 11% increase in
conversion. Also, personalized subject lines in marketing messages can generate
a 25% higher open rate. This CRM software of email is also very effective in tracking
the consumers’ journey. Marketing reps now can send relevant marketing messages
as per the consumers; needs. It helps businesses to provide the right product
at the right time in front of the relevant lead, which ensures better lead
conversion rates and lower unsubscribe rates.
Easy Accessibility: Millennials today use smartphones to
stay connected with each other and they use smartphones for a plethora of
activities throughout the day entailing checking on emails and maintaining
communication and correspondence. It doesn’t matter you are traveling or
waiting for a meeting to begin, or see some downtime, you have access to your
smartphone so you can easily check emails while you are on the go. It has been
also found that checking email is the most used daily activity on a Smartphone,
which brings us to an average of approx. 85% of people using their smartphones
to check their emails. Hence CRM for emails are also mobile friendly that helps
business professionals to access email campaigns anytime from anywhere.
Therefore, email marketing CRM software helps in providing a feasible form of communication
and marketing strategy for businesses, and without it, businesses could be
losing a substantial audience and lose out on some better opportunities.
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