An
inaccurate company data refers to an inaccurate list of b2b company in India
that adversely affects the growth of any business. In the market, you may find
a plethora of data providers offering data; but, you should be careful while
getting the data as it can either make or break your brand’s reputation in the
market. It doesn’t matter if the CRM system you have is powerful and intuitive,
it can only produce lucrative results if the data used by you is accurate. Let us dig into what are a few bad effects of
inaccurate company data on your business growth:
A Decrease in Productivity & Lead
Generation: An inaccurate
company data entailing a list of b2b company in India results in low
productivity and poor lead generation. This irrelevant lead generation affects
your sales and marketing reps’ performance. An inaccurate ad irrelevant data
makes the task of sales and marketing executives difficult when it comes to
contacting leads, prospecting them, and setting meetings. It results in a lot
of time and money wastage because your sales and marketing executives are
sending marketing messages that bounce and making calls on faulty numbers.
Irregular Follow-ups: An inaccurate company data entailing a
list of b2b company in India results in irregular follow-ups and relationship
management as it doesn’t let your sales and marketing team prospect the right
lead with accurate information, which later on acts as an obstacle in
following-up with leads. Due to inaccurate company data details of a profile like job role and buying preferences, sales and
marketing reps pitching goes in the wrong direction, which ruins the initial
interaction with the lead. Even while following up with the right lead, by
mistake, your sales and marketing team can also feed inaccurate data that they
gathered during the follow-up with the lead. In a consumer’s journey, there are
a plethora of interactions of lead with sales and marketing reps, and many
times sales and marketing executives also make an error while feeding the
information, which acts as an obstacle while following-up with the prospects.
A feel of de-motivation among team members: Inaccurate and incomplete information
captured by sales and marketing reps invites many issues like false or
inaccurate reports that de-motivates the sales and marketing team as these
reports fail to present the correct growth, which was expected by the team
members. The number of leads that were converted into customers was not
properly presented, which leads to confusion, frustration, and feeling of
de-motivation that prevails around the sales and marketing executives.
Apart
from the bad feeling of de-motivation, that prevails among the sales and
marketing team, the sales forecasting procedure also gets impacted dramatically
with inaccurate reports as the key decision-makers and stakeholders face
challenges in planning short-term and long-term strategies based on inaccurate
reports.
So
hopefully now, we have a thorough understanding that how inaccurate company
data entailing a list of b2b company in India ruin the health of any business. If you are looking forward to
getting a database from any data provider, then you must think twice and make
the right decision. Good quality of company data is essential to your
organization as it helps your sales and marketing professionals to make calls
effectively and forward effective emails to build a strong relationship with
leads and existing customers. Inaccurate data impacts your business adversely,
and your business fails in retaining existing clients and also reduces ROI. In
a nutshell, inaccurate customer data acts as a hindrance that stops your sales
and marketing professionals to grab better sales and marketing opportunities.
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