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Bad Effects of Inaccurate Company Data on Business


An inaccurate company data refers to an inaccurate list of b2b company in India that adversely affects the growth of any business. In the market, you may find a plethora of data providers offering data; but, you should be careful while getting the data as it can either make or break your brand’s reputation in the market. It doesn’t matter if the CRM system you have is powerful and intuitive, it can only produce lucrative results if the data used by you is accurate.  Let us dig into what are a few bad effects of inaccurate company data on your business growth:

A Decrease in Productivity & Lead Generation: An inaccurate company data entailing a list of b2b company in India results in low productivity and poor lead generation. This irrelevant lead generation affects your sales and marketing reps’ performance. An inaccurate ad irrelevant data makes the task of sales and marketing executives difficult when it comes to contacting leads, prospecting them, and setting meetings. It results in a lot of time and money wastage because your sales and marketing executives are sending marketing messages that bounce and making calls on faulty numbers.

Irregular Follow-ups: An inaccurate company data entailing a list of b2b company in India results in irregular follow-ups and relationship management as it doesn’t let your sales and marketing team prospect the right lead with accurate information, which later on acts as an obstacle in following-up with leads. Due to inaccurate company data details of a profile like job role and buying preferences, sales and marketing reps pitching goes in the wrong direction, which ruins the initial interaction with the lead. Even while following up with the right lead, by mistake, your sales and marketing team can also feed inaccurate data that they gathered during the follow-up with the lead. In a consumer’s journey, there are a plethora of interactions of lead with sales and marketing reps, and many times sales and marketing executives also make an error while feeding the information, which acts as an obstacle while following-up with the prospects.


A feel of de-motivation among team members: Inaccurate and incomplete information captured by sales and marketing reps invites many issues like false or inaccurate reports that de-motivates the sales and marketing team as these reports fail to present the correct growth, which was expected by the team members. The number of leads that were converted into customers was not properly presented, which leads to confusion, frustration, and feeling of de-motivation that prevails around the sales and marketing executives.

Apart from the bad feeling of de-motivation, that prevails among the sales and marketing team, the sales forecasting procedure also gets impacted dramatically with inaccurate reports as the key decision-makers and stakeholders face challenges in planning short-term and long-term strategies based on inaccurate reports.

So hopefully now, we have a thorough understanding that how inaccurate company data entailing a list of b2b company in India ruin the health of any business. If you are looking forward to getting a database from any data provider, then you must think twice and make the right decision. Good quality of company data is essential to your organization as it helps your sales and marketing professionals to make calls effectively and forward effective emails to build a strong relationship with leads and existing customers. Inaccurate data impacts your business adversely, and your business fails in retaining existing clients and also reduces ROI. In a nutshell, inaccurate customer data acts as a hindrance that stops your sales and marketing professionals to grab better sales and marketing opportunities.

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