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Why do you need a CRM strategy?


If we talk about the need for a CRM strategy then the sky is the limit. This CRM software acts as a sure shot solution to all sorts of challenges that any business faces while driving its sales and marketing activities. CRM solution harnesses the power of advanced technologies like big data analytics, machine learning, and artificial intelligence, therefore these advanced technologies help businesses in selling and marketing products and services effectively by identifying the right lead at the right time, connecting with them, nurturing them and converting them into valuable customers. But that’s not all there are many reasons for implementing CRM strategy into the sales and marketing process. Let us dig into a few of them:

Accelerated Sales: CRM software advanced technologies with a combination of sales automation offer great help when it comes to boosting sales. These advanced technologies offer some intelligent insights to the sales and marketing reps that let them know leads’ buying preferences, behavior, buying trends, and demographic information. This detailed information of prospects helps the sales and marketing team to draft their sales and marketing pitch and present products and services in front of leads as per their requirements. After that, based on the lead interaction, sales and marketing reps can also create a sales funnel into CRM software that keeps a record of all interactions made with leads and based on the interaction sales and marketing reps move the lead into the sales funnel. Therefore, the chances of leads turning into customers enhance because none of the lead gets missed and sales and marketing reps can pay equal attention to all leads in an organized manner. This approach thus gives rise to better sales.


Retaining Customers: Another reason why you need CRM strategy is it helps in delighting and retaining customers. CRM software with powerful features like sales automation and marketing automation offers a great way to engage with customers. It also provides an option to automate your helpdesk or customer support process by automating it efficiently. It offers a CHATBOT that offers an instant and 24*7 help to the customer, where customers through chat interact with the company can convey their challenges and issues they are facing and from the team of CRM experts get back to them on the same in no time. Thus, by this feature businesses can delight their customers and also can retain existing customers for a longer period of time.

Analytics & Reports: CRM software with powerful features like sales automation and marketing automation also offers numerous intelligent insights. These intelligent insights not only fetch the relevant information of a lead but apart from that when it comes to measuring the performance of sales and marketing campaigns performance, these intelligent insights help sales and marketing reps to analyze their email campaigns and various other campaigns effectively. For example, to gauge the performance of running an email campaign, sales and marketing reps can fetch these auto-generated reports that let them know the performance of the campaign through various metrics displaying email open rate, click rate, bounce rate and so on. Thus with the help of these intelligent insights which are also based on real-time reports, sales and marketing professionals can rectify the mistakes and the chances of email campaigns' success go higher resulting in better customer acquisition.

Team Coordination: CRM software with powerful features like sales automation and marketing automation offers a unified platform that can be accessed by both sales and marketing teams. This unified portal enhances seamless communication and transparency level among sales and marketing professionals. All the reps get a fair understanding of leads and what sorts of interactions made with the lead that helps reps to achieve sales faster. Together they can work on leads and can also learn from each other’s mistakes. Thus, CRM promotes team coordination resulting in a boost in productivity and sales.

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