We are living in the digital age, and the dynamics of marketing are ever-changing now. In such scenarios, it becomes essential for businesses to be on their toes and take steps cautiously when it comes to driving their marketing and sales activities. But for driving better sales and marketing businesses must use accurate data entailing company directory of their particular industry which can be easily bought from database providers in Mumbai. Even the most powerful Customer Relationship Management system can’t generate good results if the data injected into it is inaccurate. So the accuracy of the database plays a vital role in the success of any business. On the other hand, if the database is inaccurate, it can completely ruin the growth of sales and marketing process of any business. Let us look into a few pointers explaining the adverse effects of inaccurate company directory: Poor Relationship Management: Building and nurturing robust relationships with the leads plays a vi...