An
inaccurate and irrelevant business directory refers to the list of B2B contacts
that impacts the overall health of your business. In the market, you can easily
find ample data providers offering databases; however, while purchasing the
database, you should be careful as it can either make or break your business.
Your CRM system can only produce impeccable results if the data injected inside
by you is accurate and relevant. A business can still manage without CRM;
however, in the absence of accurate business directory India, it’s almost
impossible to achieve the desired results.
Let’s
look into a few examples of how an inaccurate business directory ruins your
business performance:
Incorrect Lead Generation and Reduced
Productivity
An
inaccurate business directory gives
birth to irrelevant lead generation. This irrelevant lead generation impacts
your sales and marketing team’s performance as it becomes very difficult for
them to contact leads, prospect them, and set meeting schedules. It invites a
lot of time and money wastage too because your sales and marketing team is
sending emails that bounce and making calls on a wrong or incorrect numbers. It
takes away all their hard work also, which they could have utilized in other
productive tasks. Inaccurate business directory India also results in poor
prospect planning for those leads where contact information is right, but the
leads’ preferences and job roles are not correct. It ruins the first impression
of your business in the very first meeting with the lead.
Bad Relationship Management
Database
providers sell various business directories based on industry and domain preference.
Inaccurate business directory leads to bad relationship management as it
doesn’t let your sales and marketing team prospect the right lead with correct
information, which later on hampers the follow-up with leads. Due to incorrect
details of a profile like job role and preferences, sales and marketing team
pitching goes all in vain, which deteriorates the initial relation with lead.
Even the lead who is contacted by the sales and marketing team feels frustrated
because he is getting contacted for something which he or she never wished for.
Often,
while following up with the right lead, by mistake, your sales and marketing
team can also input incorrect information which they gathered during the
follow-up with the lead. During the buyer’s journey, there are a series of
interactions of lead with your team, and sometimes your team also makes an
error while feeding the data, which hampers the follow-up with the lead.
De-motivation
Errors
made while feeding the data lead to inaccurate reports which de-motivate your
team as the metrics produce an incorrect report, which was not expected. Just
imagine the number of leads that converted into customers not properly put,
then it leads to confusion, frustration, and de-motivation in your team. It
also distracts the employees from their focus on achieving the targets.
Apart
from de-motivation, which prevails among the team, the sales forecasting
process also gets impacted adversely with incorrect reports as the key
decision-makers also face a hard time in planning future strategies based on
inaccurate reports.
Thus,
using an accurate India business directory is ver
y
important for your business. If you are planning to buy a database from any
database provider, then check twice or thrice and make the right decision. The
correct business directory helps your sales and marketing team to dial calls
effectively and deliver high impact messages to build a strong relationship
with prospects and existing customers. Correct data helps your business in
retaining existing clients and enhances the chances of profitability through
increased revenue. In a nutshell, accurate data acts as a master key to unfold
the world of better sales opportunities.
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