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What is the Significance of Marketing Automation Software?


Marketing automation software is changing the dynamics of the sales and marketing world immensely. Any business irrespective of their size small, medium or large somewhere at some point of the time faces a hard time in strategizing their marketing plans. In addition to that, there are multiple manual, tedious marketing activities that consume a lot of productive time for marketing professionals. Ultimately marketing professionals also face a hard time in identifying the ideal marketing qualified lead. However, with the arrival of marketing automation software and various marketing automation tools things are turning out to be simple and these advanced technologies are very competitive in saving a lot of time and money for any business today.

Features of Marketing Automation Tools

Contact Management: One of the most useful features of marketing automation software. This feature offers great benefits to reap out when it comes to time management. Contact management simply allows the sales and marketing team to segregate contacts on the basis of conversations and interactions made. Marketing professionals can arrange the contacts in marketing automation software and get an idea of which of the marketing qualified lead contacted and when and what was the interaction all about with the particular contact. Thus it eases the job of the marketing team, plus it also saves a lot of time and the chance of confusion is almost negligible.

Set Email Marketing Campaigns: Email marketing was and still an amazing approach that offers great results if done properly. However, most of the organizations fail to plan and apply proper techniques to drive email marketing campaigns. Again it is not an easy task to send personalized emails to all the people in your business contact list. To meet such challenges marketing automation tools offer a great feature that helps the marketing team to set email marketing campaigns and marketing professionals can send numerous personalized emails to leads in one go that saves a lot of time. Besides this, marketing automation software also has some integrated email marketing personalized and highly-customized email templates that help the marketing team to create precise, personalized and effective emails.

Social Media Automation: Social media is a part of any business today and the presence of your brand is a must on such social media platforms. The social media postings help your businesses to be in limelight and enhance the brand presence. However, it can be a tedious task to manually post on each and every social media portal on a daily basis. In such scenarios, marketing automation tools offer great help to automate social media postings and yes again it saves a lot of productive time too.

Create Landing Pages: Landing pages are essential to your business because once the person clicks on your business add he/ she needs to land somewhere, a place where he/she can get detailed information about your product and services. In such cases, landing pages play a vital role. Once any person clicks on your business add, he/she lands to the landing page of your business where he/she gets access to your business products and services by filling his/her contact information in the given form. In this manner, your marketing team saves a lot of time in identifying the marketing qualified team and can contact the person immediately. Marketing automation software helps the marketing team to create wonderful landing pages by offering landing page templates that are easy to use and highly-customizable too.

Report Generation: What will be the use of running marketing campaigns when you can’t measure its performance? Marketing automation software offers a variety of dashboards that can give a glimpse of marketing campaign performance in a few clicks. These dashboards help the marketing team by offering real-time reports of running campaigns so if anything goes wrong can be rectified then and there and these real-time reports also help the top management in planning the future marketing strategies accordingly.

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