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Which CRM is best for Inbound Marketing?


In the presence of so many different CRMs software available in the market, it becomes a very difficult activity in finding the best CRM software. Most of the brands find CRM systems to be complicated and difficult to implement. But as a matter of fact, CRM software is only complicated when the CRM vendor chosen by you built one application that fits the requirements of thousands of customers. As we know, one size doesn’t fit all, and every brand or business is different in different industries and domains. So CRM software can be user-friendly and straightforward depending on the level of customizations it has that suits your business requirements. If you have the freedom to customize the CRM according to your business requirements and if it is user-friendly, then online CRM software is easy to implement.


Identifying and attracting leads, boosting conversions, and establishing a strong connection with customers and clients does not have to be complicated. Sometimes, it is as simple as formulating a strong inbound marketing plan for business by using any powerful and effective online CRM software. However, it is just a part of a larger picture. It is also important that you must implement the industry’s best practices in your business.

Online CRM software is designed to cater to the requirements of all sizes of businesses, from small to large enterprises or anything in between. A perfect and powerful CRM for Inbound marketing is a kind of software that is created to aid marketers and sales teams to keep track of contacts and manage leads. It allows stimulating, capturing, and nurturing leads from all available sources like email marketing campaigns, websites, chat, and telephony. It is simple for users to prioritize opportunities as well as design more targeted marketing and sales strategies. It allows users to get access to features such as advanced lead scoring, interactive pipeline management, behaviour-based segmentation, and conversation tracking. It should also give insights on different aspects of business operations as it includes revenue analytics, sales activity reports, and deal status tracking, and so on. The platform should have open API capabilities that allow it to blend seamlessly with almost any other software ecosystem.

It should also, provide access to real-time smart campaign analytics and detailed insights on the best performing campaigns in a few clicks. Online CRM software offers help in tracking emails and downloads the list of active receivers while keeping track of email open rate, click rate, drop rate, and bounce rate. Besides this, online CRM software offers various dashboards that give a detailed picture of the KPIs relevant from the perspective of Sales, Marketing, and Business activities. These reports are dynamic in nature that allows you to have the real-time statistical data on your fingertips by providing business insights in the simplest of format, using tables, charts & graphs. These real-time insights facilitate tracking of overall business performance, analyzing trends, and identifying potential issues before they affect business.

Besides, above all aspects here, we must also ensure the usefulness of online CRM software is not just simply making the life of sales and marketing executives easy but also helping customers and clients to contact the businesses swiftly. Customer retention & satisfaction is also one of the main reasons to use online CRM software. By using CRM software, all activities entailing marketing and selling products or services to customers can be streamlined. It enables your sales and marketing representatives to quickly resolve customers’ issues by retrieving all activities concerning that customer, including previous purchases and anything that might help in finding a quick solution. These quick resolutions build trust for your brand among customers and enhance customer retention.

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