Skip to main content

What is Marketing Automation in CRM?


Marketing automation is an essential feature of CRM that helps in building highly effective customer interactions to drive more sales and revenue from online campaigns. It enables businesses to create highly effective email marketing campaigns and build strong customer relationships. Besides this marketing automation helps business in more than one way:

Contact Management: Marketing automation filters and organizes contact lists for targeted emails and other marketing strategies. It also adds a pop-up feature onto the web page which is an effective way of gathering new subscribers to the mailing lists. It makes contact acquisition easy.

Email Marketing: Email marketing is one of the proven marketing techniques and a useful tool to communicate with the prospects that matter to the business. Marketing automation helps in creating email campaigns to position products and services in front of the target audience effectively. It enables the sales and marketing team to fetch good sales and revenue. It also manages repetitive tasks and reserves sales & marketing team’s time for streamlining the customer acquisition process.


Social Media Automation: Posting manually on each social media platform is a time-consuming process. However, marketing automation simplifies this process buy not just automating it but also allow edits to be made on the post to optimize it for every social media platform.

Automation of Customer’s Journey: Building a customer journey plays a vital role in the success of a particular goal or deadline. Marketing automation enables the mapping of a particular customer marketing funnel, complete with an end game. The visual aspect of a customer journey builder gives clarity to various journey elements while planning them. The actions within the customer journey can be automated; for example, the corresponding emails that have been set up in the pipeline will be sent as the result of a defined action trigger. This helps in providing concrete results to clients.

Landing Pages: Customers interested in products or services need somewhere to land when they click on an ad. The role of Landing Page starts here, as the interested customers click on an ad they land on to the landing page. It gives precise information on products or services and has a call-to-action button that offers a customer with either a free trial or access to more information on products or services. Thus, Landing Page is an effective way to communicate with customers resulting in a higher conversion rate.

Customizable Dashboards: Marketing automation offers various customizable dashboards that act as the one-stop-shop. These dashboards give a glimpse of the overall performance of various marketing campaigns.
These dashboards are highly customizable as per the business requirements and multiple, user-specific dashboards can also be created.

A/B Testing: A/B testing is an inseparable and essential part of building a marketing strategy. A/B testing plays a vital role in testing various types of marketing emails and helps in determining which works best for the target audience. Marketing automation with A/B testing as a feature takes the guesswork out of running a test. It helps in formatting the marketing emails most effectively and impressively.

Intelligent Analytics: Analytics are not limited to email insights only, but it also includes other factors like conversion rates and social media statistics. These analytics depend on the platform like for social media platform, these analytics give detailed statistics on customer engagement, follower count, and social clicks. However, for email marketing and customer journey, these analytics gives detailed information on click-through rates, conversions, bounce, and the number of visits and so on.

So these were the few benefits that marketing automation offers within a CRM and businesses cn reap out great benefits out of it if utilize efficiently.

Comments

Post a Comment

Popular posts from this blog

Integrate Email Marketing with CRM

Email marketing is not a new concept for most of us now. It is highly used by us on a daily basis. Similarly, it is also used by businesses to grow their sales and marketing processes too. Email marketing with the pace of time has changed a lot and now it gets integrated with CRM. When email marketing gets integrated with CRM (Customer Relationship Management) then it gains the capability to create wonders as it is one of the proven marketing tactics and a useful tool to communicate with the consumers that matter to the business. An email CRM system helps businesses to present products and services in front of the target audience effectively. It enables the sales and marketing reps to attain a good number of sales and ROI – return on investment. Let us dig into a few pointers which prove when email marketing gets integrated with CRM it becomes the best email CRM. Sales and marketing campaigns get highly action-oriented : In a present scenario, we are living in the digital age of...

The Scope of Marketing Automation Software in Business

If we talk about the scope of marketing automation software in the business world today then the sky is the limit. The possibilities and opportunities that marketing automation tools offer to the marketing world are endless. With the pace of time more and more companies are relying on the efficiency of marketing automation software when it comes to automating marketing tasks. Marketing automation software has played a vital role in transforming the dynamics of the marketing environment of business. The traditional marketing techniques and tactics are obsolete now and gradually getting replaced by marketing automation techniques and tactics. Marketing automation software was primarily devised to streamline the tedious manual marketing tasks of marketing professionals but with the pace of time, it has been transformed extensively. Marketing automation tools are now equipped with modern and advanced technologies like machine learning, artificial intelligence, and big data analytic...

Know About B2B Data Useful for Business Growth

One of the biggest issues that any business faces today is to capture the right leads at the right time and convert them into a client. But as simple it sounds, it is not at all easy. A lot of effort and time goes into it. To save time and to get in touch with the right sales qualified leads for your business; you need to know about b2b data that is accurate, entailing the contact list of key decision-makers. Irrelevant and unstructured data acts as a hurdle in a qualified lead generation, and wastes the digital engagement efforts, multiplying the sales cost by leap and bounds. You must have heard that if you buy data online, then it can suffice the lead generation process, but the question is- will it help in client reach expansion and can it give the appropriate exposure to the large pool of relevant b2b data. If you are planning to buy data, then you must know what advantages it can bring to your business. How this data can help you in connecting with key decision-makers of any sp...