Skip to main content

Difference between Marketing Automation Software & Sales Automation Software


What is Sales Automation Software?

The sales automation software streamlines the collection, analysis, and distribution of data in a sales pipeline. Initially, the sales automation process was focused on streamlining tedious but unavoidable daily, weekly, or monthly tasks. Sales automation tools are designed in a manner that is efficient enough to reduce manual and repetitive work that enhances efficiency.

What is Marketing Automation Software?

Marketing automation software acts as a catalyst in quickly automating the lengthy manual marketing tasks and offers more time to the marketing reps to do painless prospecting. It gives comprehensive information of prospects describing their buying preference, trends and demographic details that help the sales and marketing reps to establish and nurture a strong connection with new and existing customers.

Is it difficult for you to make out the difference between sales automation software and marketing automation software? Or do you think both are the same? The answer is not really. Both sales automation software and marketing automation software have their particular features and utility in the sales and marketing process. Sales automation software and marketing automation software have become an inseparable part of businesses these days. Seeing at a macro level sales automation software and marketing automation software looks similar, however, they serve different purposes. Let us compare and contrast marketing automation software with sales automation software:

The difference in Primary User: The primary user for sales automation software and marketing automation software is different. Sales automation is used by sales executives whereas marketing automation is used by the marketing team. Now, it doesn’t mean that only the sales team using the sales automation software, there are other teams as well using the sales automation but here we are only discussing the primary user. Marketing automation software is more advanced than sales automation software as it is developed to fulfill the requirements of different types of marketing campaigns. Marketing automation software allows performing different action types, like changing field values, editing records, aligning records to a CRM, distributing leads, and so on. However, with sales automation software it has workflows used by the sales team when tracking leads like sending emails, text messages, and so on.

Email Source: Another notable difference between marketing automation software and sales automation software is the manner that email messages are sent. In marketing automation software, emails are sent through the marketing automation provider’s network, however; in sales automation software emails are sent through the company’s own email server. It can be an Exchange server, Office 365, Google and so on. Sales automation software offers better control over the emails with better deliverability, and an option to unsubscribe in the emails.


Tracking Emails: The third difference between sales automation software and marketing automation software is the level of tracking emails. Marketing automation software tracks the number of emails opened and clicked; however, it doesn’t detect if anybody replies to an email. On the other hand, sales automation software is efficient in detecting replies. With sales automation software, contacts can be automatically removed from the workflow if the deal is closed or not interested in offer however with marketing automation software, leads need to be manually removed if they are closed or not interested in product or service.  Marketing automation is ideally used to nurture relationships with existing clients however sales automation is used for establishing new relationships.

Target Audience: The last major difference between sales automation software and marketing automation software is the target audience contacted and in which stage of a buyer’s journey. Sales automation software is simple and due to its sales-friendly setup, it is used to fill the top of the sales funnel. Relationships at the top of the sales funnel are delicate and not completely established, in such scenarios sales automation software acts as a savior to create strong connections. Sales executives can take most of the advantage of sales automation software that helps them to build strong connections at the beginning of a buyers’ journey. On the other hand marketing automation software is ideal for contacts in the middle or bottom of the funnel, when a relationship is already established.

In a nutshell automation software is used by marketers and intended for middle to bottom of the funnel people. It is perfect for nurturing warm prospects or existing clients, establishing stronger relationships, and up-selling customers. However, sales automation software is used by sales executives and intended for the top of the funnel sales activities. It is perfect for Account-Based Marketing (ABM) and prospecting.
Labels:

Comments

Post a Comment

Popular posts from this blog

Know About B2B Data Useful for Business Growth

One of the biggest issues that any business faces today is to capture the right leads at the right time and convert them into a client. But as simple it sounds, it is not at all easy. A lot of effort and time goes into it. To save time and to get in touch with the right sales qualified leads for your business; you need to know about b2b data that is accurate, entailing the contact list of key decision-makers. Irrelevant and unstructured data acts as a hurdle in a qualified lead generation, and wastes the digital engagement efforts, multiplying the sales cost by leap and bounds. You must have heard that if you buy data online, then it can suffice the lead generation process, but the question is- will it help in client reach expansion and can it give the appropriate exposure to the large pool of relevant b2b data. If you are planning to buy data, then you must know what advantages it can bring to your business. How this data can help you in connecting with key decision-makers of any sp...
1 comment
Read more

Draw a Roadmap to Success with Sales Automation

The sales process is the most crucial and important part of any company. Most of the time Sales teams work under pressure of target and in such scenarios it is the duty of Senior Managers of the company to motivate their team, generate positivity and look for something which can make their sales process a smooth sail. The challenges which generally any sales team face are related to lead generation, building a strong B2B database and company directory, managing leads, converting leads into sales and creating sales reports. Apart from all these tedious and repetitive manual tasks, they also need to arrange a meeting with customers over the call, write emails, address queries of prospects and engage existing customers. In fact, these manual and repetitive tasks consume a lot of productive time of sales teams’ which can be utilized in core sales activities. To fix all these challenges Sales Automation works as a saviour for the sales team. It guides them to focus more on core sales, fo...
Post a Comment
Read more

What is the Significance of Marketing Automation Software?

Marketing automation software is changing the dynamics of the sales and marketing world immensely. Any business irrespective of their size small, medium or large somewhere at some point of the time faces a hard time in strategizing their marketing plans. In addition to that, there are multiple manual, tedious marketing activities that consume a lot of productive time for marketing professionals. Ultimately marketing professionals also face a hard time in identifying the ideal marketing qualified lead. However, with the arrival of marketing automation software and various marketing automation tools things are turning out to be simple and these advanced technologies are very competitive in saving a lot of time and money for any business today. Features of Marketing Automation Tools Contact Management: One of the most useful features of marketing automation software. This feature offers great benefits to reap out when it comes to time management. Contact management simply allo...
Post a Comment
Read more