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How Online CRM Software Improves Business Effectively


Online CRM software (Customer Relationship Management) is powerful and intuitive software that comes with a unique combination of numerous features like sales automation, marketing automation, support automation, and so on. This software provides a unique and unified portal to many businesses and caters to the various needs of sales, marketing and support team. This unique and unified portal not only helps the sales and marketing professionals of the business but also allows customers to interact with the support team and get their queries and issues addressed in no time. Let us look at how these numerous features of Online CRM software improve business effectively:

Marketing Automation: The arrival of the internet has drastically transformed the mechanism and equation of marketing.  Now it is not only about marketing products and services, but it is also all about knowing your prospect first and then presenting the right product at the right time. With the ease of internet access on mobile phones and tabs, before making any buying decision, users visit numerous websites; they participate in different sorts of online forums to get detailed information on any particular product or service. Buyers are smart these days they go through reviews of products or services online before coming to any buying decision. Once they get satisfied with the ratings and reviews then only they make any buying decision of products and services.

In such cases marketing automation is a great feature of online CRM software that plays a vital role in helping the businesses to know about new sales qualified leads and existing clients’ buying preferences and habits. It has an inbuilt feature of Artificial Intelligence that gives a complete and detailed picture of buyers’ buying trends and buying habits. This buyers’ information massively helps the sales and marketing professionals to pitch the right products and services at the right time in front of prospects. This approach of marketing automation improves business growth effectively as the rate of conversion gets high because the prospect is approached with the right product and services when he or she genuinely looking for some product and service similar to what marketing professional offering.


Sales Automation: Sales automation is an impeccable feature of online CRM software that massively facilitate the sales executives to prepare a strong sales pipeline that gives a detailed picture of all sales qualified leads and provides where exactly a particular sales qualified lead lying in the sales pipeline based on the interaction made with sales reps. By applying this approach, any rep. from the sales team can work on a particular sales qualified lead and know what all has been discussed with the lead in previous interactions. So if any sales executive leaves the company after that any other sales executive can easily take over and manage that particular sales qualified-lead then onwards. This approach also curbs down the chance of lead getting irate because the conversation and information of a prospect are updated in the system. Both the salesperson and prospect are on the same page. Hence sales automation can effectively improve the sales process of the business.

Support Automation: Support Automation is one of the great features of online CRM software, crafted to delight customers. It has in-built features of Artificial Intelligence and machine learning that offers a two-way communication platform to prospects and existing customers and support teams in the form of a Chatbot. Through Chatbot customers can get in touch with the support team reps of business anytime and can get their queries and issues addressed quickly. This ease of getting issues resolved in few clicks not only delights the customers but also generates a lot of positive word of mouth marketing. Customers tend to recommend products and services to their friends and family that generate new qualified leads and also a lot of repeat business comes in resulting in enhanced ROI.
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