Skip to main content

What is the impact of buying an inaccurate B2B Database?


An inaccurate, disorganized and irrelevant B2B database can leave some serious impact on the overall health of your business. Businesses nowadays complain that they are not getting the desired result from their sales and marketing team. Most of the time businesses blame their sales and marketing professionals for the failure of sales and marketing campaigns. But one of the most important aspects that they ignore is the accuracy of data entailing contact details of B2B company in India. Businesses think that simply buying a good CRM – Customer Relationship Management system can suffice their business need and can produce impeccable and desired results. But it doesn’t matter how god CRM you purchase if the B2B database injected into the system is disorganized, irrelevant and inaccurate, it can’t produce the desired outcome. Thus, it is also necessary to buy data that is accurate, relevant and organized. Let us look into a few impacts of buying inaccurate B2B database entailing contact details of B2B company in India:

Zero Productivity & Low Lead Conversion: An inaccurate, disorganized and irrelevant B2B database entailing contact details of B2B company in India invites zero productivity and bad lead generation. It has been often found that if your sales and marketing team working on inaccurate data then they face multiple challenges in connecting with the leads. This is because the messages they are sending to email addresses are not correct that increases the email bounce rate. Another cause can be that the messages that have been sent to email recipients were not looking for anything similar to what the sales and marketing team pitched for. In such scenarios, the overall productivity of business decreases and the chances of bad lead generation go higher.


Improper Follow-ups: An inaccurate, disorganized and irrelevant B2B database entailing contact details of B2B company in India results in improper follow-ups. This is because the contacts on which the sales and marketing team are contacting are not relevant. These contacts are not looking for anything similar to what they have been pitched for. This activity thus results in improper follow-ups and also on the other hand damages the reputation of the organization as the sales and marketing team are contacting prospects without doing proper research on prospects’ buying preferences and habits. So it is necessary for the sales and marketing team to work on accurate data because through that only they can do a proper follow-up with the prospects.

Environment of De-motivated: Inaccurate, disorganized and irrelevant B2B database entailing contact details of B2B company in India results in an environment that invites a feeling of de-motivation among sales and marketing team members. Just imagine if the wrong data is captured by the marketing team regarding a particular lead and forwarded to the sales team as a sales qualified lead. Then the sales team often put it in the sales pipeline and hence that becomes a part of sales forecasting however when the actual lead conversions get calculated then you notice a huge difference between the figures that were expected during sales forecasting and the figures that were actually achieved in sales. This outcome results in a feeling of de-motivation among the sales and marketing team members that impacts the growth of business adversely.

Thus, an accurate B2B database is a basic need of your business as it helps your sales and marketing members to build a connection with prospects and send effective emails. Inaccurate, disorganized and irrelevant B2B database entailing contact details of B2B company in India impacts your business growth adversely and your business fails in retaining existing customers and also lowers the profitability.
Labels:

Comments

Post a Comment

Popular posts from this blog

Integrate Email Marketing with CRM

Email marketing is not a new concept for most of us now. It is highly used by us on a daily basis. Similarly, it is also used by businesses to grow their sales and marketing processes too. Email marketing with the pace of time has changed a lot and now it gets integrated with CRM. When email marketing gets integrated with CRM (Customer Relationship Management) then it gains the capability to create wonders as it is one of the proven marketing tactics and a useful tool to communicate with the consumers that matter to the business. An email CRM system helps businesses to present products and services in front of the target audience effectively. It enables the sales and marketing reps to attain a good number of sales and ROI – return on investment. Let us dig into a few pointers which prove when email marketing gets integrated with CRM it becomes the best email CRM. Sales and marketing campaigns get highly action-oriented : In a present scenario, we are living in the digital age of...
3 comments
Read more

Know About B2B Data Useful for Business Growth

One of the biggest issues that any business faces today is to capture the right leads at the right time and convert them into a client. But as simple it sounds, it is not at all easy. A lot of effort and time goes into it. To save time and to get in touch with the right sales qualified leads for your business; you need to know about b2b data that is accurate, entailing the contact list of key decision-makers. Irrelevant and unstructured data acts as a hurdle in a qualified lead generation, and wastes the digital engagement efforts, multiplying the sales cost by leap and bounds. You must have heard that if you buy data online, then it can suffice the lead generation process, but the question is- will it help in client reach expansion and can it give the appropriate exposure to the large pool of relevant b2b data. If you are planning to buy data, then you must know what advantages it can bring to your business. How this data can help you in connecting with key decision-makers of any sp...
1 comment
Read more

Email Automation with CRM Creates Wonders

Email automation with CRM (Customer Relationship Management) has the capability to create wonders as it is one of the proven marketing tactics and a useful tool to communicate with the leads that matter to the company. Email automation helps businesses to showcase products and services in front of the target audience effectively. It allows sales and marketing executives to attain good sales and ROI. Let us look into a few pointers proving that email automation with CRM can create wonders: Highly action-oriented: At present, we all are living in the digital age of communication and grown up with using emails. For most of us during our school and college days, we learned to handle the emails we recieve, whether it is replying, forwarding, or clicking on them; each email is going to incite some sort of action. As we know, an email is one of the most organic and effective ways to bring direct traffic to any website, which is a healthy practice to undertake when trying to establish ...
1 comment
Read more