Day-to-day sales &
marketing activities are maddeningly manual and repetitive. These manual and
repetitive tasks eat-up a lot of productive time of sales and marketing teams
that can be utilized in core sales and marketing activities. To overcome all
these challenges CRM software with its marketing intelligence feature acts as a
savior that streamlines all these daily manual and repetitive tasks.
Automating your sales and marketing process is not easy and can take time, to
prove automation worthwhile, manual and repetitive tasks should be common or
complex enough that automating them bring a significant change and return on
investment. CRM software with its marketing intelligence feature not only
enhances business productivity but also helps sales and marketing teams
establishing better connect with customers resulting in better sales.
CRM software is designed for
customer relationship management which helps us to understand our customers and
improves our relations with them. The CRM-customer relationship management tool
manages leads or contacts, helps sales teams, tracks the progress of prospects,
and enhances productivity. It doesn’t matter we belong to sales or the client-centric organization, the more we know about our prospects and
customers, the opportunities for our business become brighter and it will keep
our employees and customers are happy.
The market is full cut-throat
competition and many times for businesses it becomes very challenging to mark
its presence and sustain in the market. The biggest challenges they face are
turning leads into a customer and provides the right product or service at the
right time. To channelize their sales and marketing efforts, business needs
powerful CRM software with marketing intelligence of marketing automation software
that channelizes their sales and marketing efforts, develops brand presence and
generate higher revenues. Thus, the scope of CRM software and marketing
automation in sales & marketing is endless; businesses have no option but
to automate their sales and marketing process to provide proactive, powerful
and highly personalized services to customers.
As we know CRM software is
important for any business today. However, marketing automation with its
marketing intelligence features is comparatively a new concept as compared to
CRM but equally essential. Both technologies have their importance and can
create wonders if integrated. Let’s get into details:
CRM in the Absence of Marketing Automation:
CRM software stores lead or
customer’s information and streamline the sales process. It monitors the sales
funnel but limits you to track the buyer’s journey. Without marketing automation
and its marketing intelligence, you
fail to track the source of your leads; you don’t have any idea what are the
demands of leads and their past records. It becomes a challenging task to
nurture leads successfully. Moreover, in the absence of marketing automation,
you fail to personalize your conversation with leads as you are not well
prepared for the first interaction.
Marketing Automation in the Absence of CRM:
Your all efforts of nurturing
the leads go in vain if you fail to close them. Without integrating your
marketing automation with CRM software it becomes challenging to manually
import leads to your sales database, also, you fail to monitor the exact
conversion rate.
So, it’s like marketing
automation and its marketing intelligence is an inseparable part of CRM software. Using either one of them
without the other is like not using these technologies to their full potential.
Hopefully, now we have a clear picture of how marketing automation works in CRM
software. The benefits of marketing automation with marketing intelligence
features in CRM software are endless; it acts as a master key to unlock sales
and marketing opportunities. No matter you are in a sales or client-centric the organization, the more you know about your leads and customers, the
opportunities for business become brighter and it will keep customers happy and
delighted.
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