The B2B
business directory plays a vital role in the success of database marketing
campaigns. Irrespective of the size of the business, small, mid-size, or large,
detailed, and complete information about the target audience acts as the master
key to generate leads and drive better sales. An accurate business directory
can be used to invigorate marketing efforts, ensuring the reach expansion to
the right people. In case you do not have an accurate business directory and
company data readily available, then you can easily buy a B2B business directory from any reputed
data provider. Your business can get a plethora of benefits by applying this
approach. Buying an accurate B2B business directory entailing a list of B2B
company in India allows your sales and marketing team to connect with a wider
audience; focus on customer-specific requirements; conduct multi-channel online
campaigns. However, the question is, does buying a b2b business directory
improves database marketing campaigns? The answer is big yes, in the market,
few data providers are selling an inaccurate data, but on the other hand, there
are also some reputed data providers like DataGuru that offer structured and
relevant data as per your business and industry needs.
So if you
are planning to buy a database and confused whether you should buy a B2B
business directory entailing a list of B2B company in India, then the answer is big yes. However, at the same time,
make this decision abruptly. You must research, analyze your business directory
needs, and ensure that you get the data provider who can fulfill your data
needs and genuinely concern about the growth of your organization.
Marketing
tactics and techniques with the passage of time have changed dramatically. The
arrival of the internet to each and every home has completely changed the
equation of customer’s buying behavior and preferences. We are living in the
Digital Age, and with easy accessibility of the internet, customers usually
research various products by surfing multiple websites before making a purchase
decision. The old school traditional marketing tactics, like paid advertising,
still work for many organizations, however not for all. There is more focus on
especially targeting the customer who is already looking for your company’s product
or service. However, nowadays, the equation is changed, and driving business is
completely based on connecting the right people at the right time.
But the
matter of fact is what is the success rate of sales if anyone buys B2B business
directory and list of B2B company in India, what if it is an inaccurate data,
completely unstructured and irrelevant? As we are aware of the fact that not
all data is similar and, not all data providers are the same. In the market,
there are a few data providers who are selling business directory and company
data in a non-ethic manner entailing postal addresses, phone numbers, and
e-mail addresses. It is highly advisable to purchase high-quality B2B business
directory and company data from a verified and genuine database provider.
Many
times data issues happen when business-owners buy data from the irresponsible
database provider. Buying a company data from such a data provider brings
destroys your database marketing.
Using an inaccurate business directory for sending marketing e-mails can
completely destroy your company reputation, decreases response rates, irritate
potential customers, and dramatically wastes your time and resources. But on
the other hand, a good business directory can transform your business in better
shape and helpful in boosting the database marketing process. A good business
directory entailing relevant details of B2B company in India is always updated
and detailed; there is no duplication of data; the data obtained by the data
provider is ethically and legally. This type of business directory of B2B
company in India will help you to achieve database marketing objectives. It
also scales up the lead generation process resulting in better sales and
revenue.
Thus, the
relevant B2B business directory and list of B2B company in India can bring a
positive difference between database marketing success and failure. However,
investing in bad quality of business directory is a blunder, thorough research
is required to finalize any data provide Ensure the data provider offers a
highly valuable business directory helping you in improving marketing
campaigns.
Online Advertisement – The Next Big Thing
ReplyDeleteWith the present world being rechristened with digital era, the medium of promotions and advertising is also getting digital. More and more companies are following the online medium of promotions. It has become a promising platform for SMEs to build their brands, as it allow them to be flexible according to their ease and approach niche target audiences in an innovative manner. Online advertising needs a meager amount, but has the potential to be competitive with the large advertisers. This point has become the biggest USP for online advertising which is the need of the hour and latest buzz in the SME circuit after online marketing and matchmaking.
Advertising is one of the inevitable part of branding and promotions and with SMEs making a foothold in the international global business scene. Its indispensable for them to promote and advertise themselves and online medium is so economical that it entice every emerging entrepreneur.
Any one can start advertising at a meager amount of Rs. 200 – 300 per day and on the basis of results they can alleviate the expenses. Companies like carwaale.com, bazee.com earn most of their business through online promotions at various google sites.
Google ads have been the favourite among the SME sector. But now numerous SMEs are availing the services of google and other highly visited sites for their promotions like the popular B2B portals and B2B matchmaking platforms in order to hit the pertinent audience.
“SMEs contribute a significant portion of our ad sales revenue. We are seeing a good proportion of incremental spends from existing advertisers and there is a healthy growth in new SME advertisers signing up with us. A wide range of SMEs find value in advertising on the digital medium. They vary from car sellers to coaching institutes, chemical companies and stock brokers.” as told to business standard by Sridhar Seshadri, Business Head, online sales operations at Google India.
The flexibility provided by the campaigns like to pay on the basis of results make such online promotions once a worth try. And as most of them are producing significant results which thus streamline the business communication.
SMEs are looking for being advertise in various formats, from simple text to more intricate gadgets and videos concentrating their prospectives on the basis of pretext, keywords and content. Nevertheless, in general, for simple products and simple results, text is the preferred medium. It takes less than 5 minutes to actually make the advertisement and can be changed instantly as per the need. Hence, many SMEs prefer this.
Seeing the enthusiasm of SMEs in online media, companies like IndiaMART.com , Hellotrade.com are taking initiatives to educate the SMEs about online presence, ICTs, online promotions and online advertisements. IndiaMART.com is doing this through a drive which includes seminars, events and one to one engagement to enlighten the SME entrepreneurs.
With a hope that SMEs will enter this digital age in order to benefit themselves through the use of various online tools as B2B matchmaking, B2B marketplaces, B2B directories, promotions all of which are present online. But before all this, advertisement is the most nascent step which they have to follow and with the above listed scenario, the future seems to be bright for Indian SMEs.