Choosing
a lousy data provider can completely ruin your overall business health as they offer
irrelevant and inaccurate traders directory consisting of an inaccurate list of
contacts that impacts the growth of your business. In the market, you may find
a plethora of data providers offering traders directory; however, while
purchasing the data, you should be careful as it can either make or break your
business reputation. Your CRM system can only generate a good outcome if the
directory injected inside by you is accurate. A business can still manage
without CRM; however, without accurate data it’s almost impossible to get the
desired outcome.
Here we
are highlighting a few examples of what will be the impact of injecting
inaccurate data entailing company database in India can ruin your business
growth:
No sales-qualified lead generation and zero
productivity: An
inaccurate traders directory entailing a list of company database in India
provided by any data provider leads to irrelevant lead generation. This
irrelevant lead generation impacts your sales and marketing reps performance as
it becomes very crucial for them to contact leads, nurture them and fix
meetings. It results in a lot of time and money wastage too because your sales
and marketing reps are sending emails that bounce and making calls on a wrong
or faulty numbers. It sweeps off all their efforts also which they could have
utilized in other productive tasks. Inaccurate data also invites poor prospect
planning for those leads where contact information is right; however, that
leads’ buying preferences and job roles are incorrect. It completely damages
the first impression of your business in the very first interaction with the
prospect.
Weaker sales and marketing pipeline: Injecting the inaccurate traders directory entailing a list of
company database in India acts as a hurdle in creating a stronger sales and
marketing pipeline.
Poor ROI: When you buy a traders directory from any database
provider, you get a data entailing a list of company database in India that will be receptive to your marketing
emails. But if the data is inaccurate, then it will only waste your sales and
marketing reps time and efforts resulting in poor revenue generation.
Poor Customer Acquisition: Sending marketing emails to those people
who are not interested in your products or services not only generates poor revenue
but also the lead generation process gets slow down, resulting in poor customer
acquisition.
Poor Relationship Management: Data provider offers multiple traders
directory based on industry and domain preference. Inaccurate data results in
poor relationship management as it doesn’t allow your sales and marketing reps
to prospect the right lead with accurate information, which decreases the rate
of the follow-up with leads. Due to inaccurate details of a profile like job
role and buying preferences, sales and marketing reps, pitching goes in the
wrong direction, which deteriorates the initial relationship with the prospect.
Even the lead who is contacted by your sales and marketing reps feels
frustrated as he is getting pitched for something which he or she never wished
to buy.
Thus,
injecting an inaccurate traders directory is not god for any business, and it
is very important for your business to use accurate data. If you are planning
to purchase data from any data provider, then check twice and take the right
steps further. Accurate database facilitates your sales and marketing reps to
make calls effectively and deliver high impact emails to build a strong
relationship with prospects and existing customers. Choosing the right data
provider gives you access to accurate data that helps your business in
retaining existing clients and amplifies the chances of profitability through
increased ROI. In a nutshell, accurate data acts as a master key to unlock the
world of better sales and marketing opportunities.
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