Email marketing
is not a new concept for most of us now. It is highly used by us on a daily
basis. Similarly, it is also used by businesses to grow their sales and
marketing processes too. Email marketing with the pace of time has changed a
lot and now it gets integrated with CRM. When email marketing gets integrated
with CRM (Customer Relationship Management) then it gains the capability to
create wonders as it is one of the proven marketing tactics and a useful tool
to communicate with the consumers that matter to the business. An email CRM
system helps businesses to present products and services in front of the target
audience effectively. It enables the sales and marketing reps to attain a good
number of sales and ROI – return on investment. Let us dig into a few pointers
which prove when email marketing gets integrated with CRM it becomes the best
email CRM.
Sales and marketing campaigns get highly action-oriented: In a present scenario, we are living in the digital age of
communication and grown up with sending and receiving emails. In our generation
during our school and college days, we learned to manage the emails we receive
and send, whether it is replying, forwarding, or clicking on them; each email
is going to incite some sort of action. No doubt an email is one of the most
organic and effective ways to bring direct traffic to any website, which is a
good practice to undertake when trying to build a business, get traffic, and
attain a good number of sales. With the help of using best email CRM sales and
marketing, people can create effective and efficient marketing techniques
generating better results in no time by keeping various call to action in a single
email.
Measurable: Email
integration with a CRM system is highly measurable and produces results
quickly, which is, most of the time, measurable and tangible. By saying the
results are tangible means that with these results, you can track the open rate,
click rate, and the number of recipients who subscribe and unsubscribe the
emails. In the market these days, there are multiple CRM system providers that offer the same features of email
automation that allows the businesses to analyze, track, and monitor the
results; it also helps businesses to learn even more valuable information about
their leads so they can have a thorough understanding in which to improve for
future email automation plans.
Personalization & segmentation: In the market these days, the email CRM system
enables companies to personalize business emails based on the first and last
names of the leads. As per one random survey, personalized emails generate a
15% increase in CTR (Click through Rate) and a 12% increase in conversion.
Besides this, personalized subject lines generate a 28% higher open rate. Thus,
Integrate Email Marketing with CRM gives us the best email CRM that is helpful in
keeping track of consumers’ journey. Businesses now can send relevant marketing
messages in the form of emails as per the consumers’ needs. This CRM system
allows businesses to pitch for the right product at the right time in front of
the relevant lead, which surely results in higher conversion rates and lower
unsubscribe rates.
Hence, email
integration with the CRM system is a very convenient form of communication and
marketing for businesses, and without it, businesses could be losing a
substantial audience and lose out on some lucrative opportunities too. So if
you run a business too, then go for the best email CRM that suits your business
requirements and grow your sales and marketing process by leaps and bounds in
no time.
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